How Novetex Finds Opportunities in China?
At Yarn Expo Autumn 2018, Novetex invested in their first year of participation, bringing eye-catching booth decorations to the fair.
Approaching any market in the textile industry requires hard work and smart strategies, but the China market presents its own unique challenges, as one of the world’s largest consumer markets.
Messe Frankfurt spoke with Mr Max Ng, Production Control Director of Novetex, to discuss potential opportunities and challenges for overseas textile companies within China, and the reasons why they identified Yarn Expo as a gateway to the China market.
Messe Frankfurt: Mr Ng, thank you for sitting down with us today. To begin, please could you outline your company background?
Max Ng: Novetex has been in business for 50 years, starting in Hong Kong with our