Virtual Communication Platforms As Alternatives to Real Trade Fairs?
The coronavirus crisis is demanding new approaches for servicing the global market.
The coronavirus pandemic is also presenting the global textile machine industry with new communication challenges. Leading technology and continental trade fairs such as the ITMA Asia, the ITM, the INDEX and the ITME, along with important sector events such as the Global Fiber Congress (GFC) in Dornbirn, will not be taking place as normal in 2020 and have had to be postponed until next year. However, what alternatives are now available for intensively maintaining networks and continuing to communicate with partners and customers – and for attractively presenting new products and services in the process? New virtual communication platforms could possibly be a solution here and could ultimately also be con